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REGISTRASI

Dr. Eka Ardianto

Universitas Prasetiya Mulya > Sekolah Bisnis dan Ekonomi > Dr. Eka Ardianto

Dr. Eka Ardianto

Faculty Member and Researcher
Faculty Member in Consumer Marketing, Researcher in Community Studies
 
 
Teaching subject
Community Marketing, Consumer Power, Brand Anthropology, Marketing Research 

 

Education
Intellectual Contributions
Academic Activities
  • Dr, Anthropology, University of Indonesia, Jakarta (2006)
  • MM, Strategic Management, Prasetiya Mulya Graduate School of Management, Jakarta (1995)
  • Ir, Architecture, Institut Teknologi Sepuluh Nopember, Surabaya (1988)

Research Interest: Consumption, Postmodern Marketing, Community Marketing, Eudaimonic Tourism, Business Design

Published Writings:

  • Types of Experiences in Online Dramaturgy
    Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) 2023, Vol 12 No 3. Author: Peni Zulandari Suroto., Other Authors: Eka Ardianto.
  • A Conceptual Development of Risk and Well-Being in Homestay Tourism: Facing the Post Covid-19 Era.
    International JBHOST (Journal of Business on Hospitality and Tourism) 2022 Volume 8, Number 2, 2022, pp. 374-381P-ISSN: 2527-9092 ||E-ISSN: 2527-6921. Author: Eka Ardianto,. Other Authors: Sugiarto
  • The role of participation in memorable tourism experience: a comparative case of cap go meh festival and linggarjati festival in Indonesia
    Journal of Economics, Business & Accountancy Ventura 2019, vol. 22. No.1, 99-114. Author: Agus W. Soehadi., Other Authors: Eka Ardianto.
  • Culture, Technology, and Tourism (CTT) Theory: An Ontological Perspective
    GARUDA (Global Research on Tourism Development and Advancement) 2019, vol. 1, no.1, 50-61. Author: Eka Ardianto.
  • Tour Consumer Analysis Syllabus : Events Management Curricula Innovation In The Field of Tourism Studies
    E-Journal of Tourism (2019). Vol. 6 No. 1. Universitas Udayana. Author: Peni Zulandari Suroto., Other Authors: Eka Ardianto.
  • The Consumption Paradigm in Marketing
    International Journal of Business (2003). Vol 5 No. 2, 189-206. Universitas Gadjah Mada. Author: E. Ardianto.
  • Imaginative Experience: A Narrative-Dialogic Ethnography of the Community who Adores its Idol
    International Journal of Business (2007). Vol 9 No. 3, 379-408. Universitas Gadjah Mada. Author: E. Ardianto.
  • Keragaman Identitas dalam Komunitas Konsumen
    Integritas-Jurnal Manajemen Bisnis, vol. 1, no. 1, Mei, 1-14. Author: E. Ardianto.
  • Peran Komunitas Konsumen Pada Masyarakat: Alternatif Strategi Pemasaran
    (2012). Jurnal Bisnis & Manajemen, March, vol. XIII, No. 1, 1-4. Author: E. Ardianto and Agus W.
  • Konsumsi Fashion: Ekspresi Bagi Konsumen, Peluang Bagi Produsen
    (2008), Vol. 2 no. 4, 55-56. Prasetiya Mulya Management Forum. Author: E. Ardianto.
  • Konsumsi Bajaj Bajuri: Sebuah ‘Kekuasaan’ Pemirsa Televisi, Penelitian Perilaku Konsumen dari Pandangan Kajian-Kajian Budaya
    Jurnal Manajemen Prasetiya Mulya (2005). Vol. 10, 43-57. Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Antropologi Media: Dari Komunikasi ke Ekspresi
    (2007). Vol 1 no.2. Forum Manajemen Prasetiya Mulya. Author: E. Ardianto.
  • Konsep Ludic dalam Industri Games
    Jurnal Manajemen Prasetiya Mulya (2007). Vol 12 no.2, pp: 106-113. Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Teori Konsumsi Merek
    Jurnal Manajemen Prasetiya Mulya (2007). Vol 12, pp: 13-30. Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Simbol dalam Ilustrasi, Dialojik Naratif Ekspresi Perilaku Konsumen: Implikasi terhadap konsep Identitas Merek
    Jurnal Manajemen Prasetiya Mulya (2006). Vol 11 No. 2, pp: 93-103. Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Liminalitas dalam Perilaku Konsumen dan Manajemen Merek: Pandangan Antropologi terhadap Konsumsi Konsumen dan Konsumsi Merek
    (2006). No. 90, pp: 8-12. Forum Manajemen Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Posmodern, Makna dan Implikasinya bagi Penelitian Pemasaran
    (2003). No. 80, pp: 1-9. Forum Manajemen Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Mengelola Sumber Daya dan Arena Pengembangan Produk Baru
    (1997). No. 65, pp: 14-25. Forum Manajemen Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Mengelola Aktiva Merek: Sebuah Pendekatan Strategis
    (1998). No. 67, pp: 34-39. Forum Manajemen Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Penelitian Perilaku Konsumen dalam Belanja
    Jurnal Manajemen (1998). Vol 5, pp: 58-64. Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Penelitian Etnografi: Ditinjau dari Bidang Pemasaran
    (1999). No. 69, pp: 33-38. Forum Manajemen Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Pengukuran Persepsi Kualitas Layanan
    (2000). No. 70, pp: 36-42. Forum Manajemen Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Measuring Customer Involvement Profiles
    Jurnal Manajemen (2000). Vol 10, pp: 57-61. Universitas Prasetiya Mulya. Author: E. Ardianto.
  • Creating Sustainable Customer Value: A Cell Phone Case
    Jurnal Manajemen (2002). Vol 7, pp: 1-12. Universitas Prasetiya Mulya. Author: E. Ardianto.

Google Scholar        SINTA

Conference Proceedings:

  • The Dimensions of Consumer Community-Based Social Marketing, Marketing International Conference, Xi’an, China 2015.
  • Dimensions of Community-Based Tourism: A case of surf community in Bali, Indonesia, International Conference on Tourism and Hospitality Management, Athens, Greece 2013.
  • Dimensions of Consuming Community Interaction, International Conference in Marketing, India 2012.
  • The Community Theory: Contribution of Consumer Community to Producer, Annual Conference 2008, Academy of Marketing, Aberdeen Business School, The Rober Gordon University, Scotland, UK 2008.
  • From Modern Marketing to Postmodern Marketing, Seminar Nasional Manajemen Bisnis Indonesia ke 2 (2008). Prasetiya Mulya Business School
  • Heuristik dalam Perilaku Konsumen: Pendekatan Antropologi, 1st Annual Indonesian Business Management- Doctoral Colloquium (2004). Prasetiya Mulya Business School.
  • Perilaku Konsumen dalam Belanja, Seminar Nasional dan Simposium Hasil-Hasil Penelitian (1999). Forum Komunikasi Penelitian Manajemen dan Bisnis V, Universitas Diponegoro, Semarang

Conference, Talks, Speaking, and Engagements:

  • Participant: Workshop Entrepreneurship di Babson College USA, 2018

  • Participant: MIT Sloan –Sasin Action Learning Conference di Sasin Thailand, 2018

  • Participant: Workshop Event Education di Xiamen China, 2017

  • Participant: Eduniversal World Convention, Perth Australia, 2016

  • Research Working Paper: Communication Intensity based on Tie-Strength.

  • Participant: Workshop Research and Academic Writing Colloquium 2015 (UI)

  • Research Working Paper: Social Effect as Predetermine of Consumer Engagement in Incentivized WOM.

Books:

  • Ardianto, Eka (2014), Interaction Strategy in Co-Creation: A case of bus transportation services and its consumer community in Indonesia, on Innovations in Services Marketing and Management: Strategies for Emerging Economies, Anita Goyal (ed.), IGI Global Publishing
  • Ardianto, Eka and Soehadi, Agus W. (2013),Consumunity Marketing, Strategi Pemasaran Berbasis Komunitas,Prasetiya Mulya Publishing.
  • Ardianto, Eka (2010), Inovasi Produk Lewat Pendekatan Etnografi, dalam Prasetiya Mulya on Innovation, Ade Febransyah, Eko Y. Napitupulu (ed.), Prasetiya Mulya Publishing.
  • Ardianto,. Eka (2008), Komunitas Konsumen, Teori dengan Pendekatan Antropologi, Penerbit: Prasetiya Mulya Business School (ISBN: 978-979-18797-05).

 Research Activities:

  • Measuring Consumunity ,2007 – now
  • Exploring Brand Consumption, 2007
  • Exploring Consumunity, 2007
  • Exploring Imaginative Experience, 2003-2006
  • Measuring Sustainable Customer Value, 2002 (Eka Ardianto and Deddi Tedjakumara, 2002)
  • Measuring Bank Image- Linking to Sustainable Value, 2001 (Eka Ardianto,2001)
  • Measuring The Dimensions of Customer Loyalty, 2001 (Eka Ardianto,2001)
  • Measuring Customer Value, 2000 (Eka Ardianto, 2000)
  • Measuring The Effect of Affection and Cognition in Customer Satisfaction, 2000 (Eka Ardianto, 2000)
  • Measuring Customer Loyalty, 2000 (Eka Ardianto,2000)
  • Measuring Service Quality and Customer Satisfaction, 1999 (Parasuraman, Berry, Zeithaml, 1988; Eka Ardianto 1999)
  • Measuring Community Attachment and Attitude Toward Tourism Development, 1999 (McCool, 1994)
  • Measuring Customer Involvement Profile, 1998 (Zaichkowsky, 1986)
  • Measuring Brand Equity,1996 (Lassar, Mittal, Sharma, 1995)

Consumunity Activation Events:

  • ICE (Indonesian Consumunity Expo), 2007,2008,2009,2010

Reviewer:

  • Journal of Management and Business Review, PPM School of Management
  • Innovations in Services Marketing and Management: Strategies for Emerging Economies, Anita Goyal (ed.), IGI Global Publishing

Methodology:

  • Multivariate
  • Ethnography
  • Ethnomethodology
  • Phenomenology
  • Hermeneutics
  • Semiotics
  • Narrative-Dialogic

Non-Journals:

  • Ardianto, Eka (2012),Bisnis Mulia, BUMN Track, Mei, No. 58, tahun VI,82-83.
  • Ardianto, Eka (2012), Meraih Manfaat terbaik untuk semua, Forum Manajemen no. 2 Maret –April, 61-66.
  • Ardianto, Eka and Soehadi, Agus W. (2011), Relasi Kemitraan komunitas dengan produsen, SWA no. 26, 8-18 Desember, 44.
  • Ardianto, Eka (2011), Integrasi Nilai dalam Pemasaran Mulia, Kontan,21-27 November 2011, 29.
  • Ardianto, Eka (2010), Indonesian Consumunity Expo, Kemitraan Bersama Komunitas untuk Indonesia Unggul, Forum Manajemen Prasetiya Mulya, vol.24 no.6, November-Desember, 26-31.
  • Ardianto, Eka (2010), Komunitas Karyawan Perusahaan, Majalah Bisnis SWA, no. 24,xxvi, 11-24 November, 34.
  • Ardianto, Eka (2010), Corporate Community Contributions to Society, Majalah Bisnis SWA, no.4,xxv, 18 Februari-3 Maret, 26.
  • Ardianto, Eka (2009), Intercommunity dalam Konsumunitas,  Majalah Bisnis SWA, no. 24,xxv, 2-25 November, 38-39.
  • Ardianto, Eka (2008), “Konsumsi Fashion: Ekspresi Bagi Konsumen, Peluang Bagi Produsen”, Forum Manajemen Prasetiya Mulya, vol. 2 no.4, Maret, 55-64
  • Ardianto, Eka dan Soehadi, Agus W. (2007), Teori Konsumunitas, Majalah Bisnis SWA, no. 24,xxiii, 21 November, 46-47.
  • Ardianto, Eka (2007), Etnografi Dalam Pemasaran, Majalah Marketing MIX, no. 3, April, 15-16.
  • Ardianto, Eka (2007), Antropologi Media: Dari Komunikasi ke Ekspresi”, Forum Manajemen Prasetiya Mulya, vol.1 no.2, September, 4-18
  • Ardianto, Eka (2007), Fenomena Posmodern dalam Bisnis: Pandangan Antropologi, Perilaku Konsumen, dan Manajemen Pemasaran”, Manajemen Usahawan Indonesia, No. 07, Th. XXXVI, Juli, 51-55
  • Ardianto, Eka (2007), Community Marketing, Majalah Marketing MIX, no. 2, Februari, 36.
  • Ardianto, Eka (2006), Liminalitas dalam Perilaku Konsumen dan Manajemen Merek: Pandangan Antropologi terhadap Konsumsi Konsumen dan Konsumsi Merek, Forum Manajemen Prasetiya Mulya, No. 90, 8-12.
  • Ardianto, Eka (2006), Antropologi, Perilaku Konsumen, dan Manajemen Pemasaran: Sebuah Arena Baru, Forum Manajemen Prasetiya Mulya, No. 89, 8-12.
  • Ardianto, Eka (2003), Posmodern, Makna dan Implikasinya bagi Penelitian Pemasaran, Forum Manajemen Prasetiya Mulya, No. 80, 1-9.
  • Ardianto, Eka (2000), Pengukuran Persepsi Kualitas Layanan- Contoh “Perjalanan” Sebuah Proses Penelitian , Forum Manajemen Prasetiya Mulya, No. 70, 36-42.
  • Ardianto, Eka (1999), Penelitian Etnografi – Ditinjau Dari Bidang Pemasaran, Forum Manajemen Prasetiya Mulya, No. 69, 33-38
  • Ardianto, Eka (1998), Mengelola Aktiva Merek: Sebuah Pendekatan Strategis, Forum Manajemen Prasetiya Mulya, No. 67, 34-39.
  • Ardianto, Eka (1997), Mengelola Sumber Daya dan Arena Pengembangan Produk Baru, Forum Manajemen Prasetiya Mulya, No.65, 14-25.
  • Ardianto, Eka (1996), Mengelola Nilai Konsumen, Forum Manajemen Prasetiya Mulya, No.64, 10-17.