Dr. Istijanto

Research Interest: Service Failure and Recovery, Customer Participation

Publish Writings:

• Understanding the Determinants of m-Health Adoption in Indonesia
  Jurnal ManajemenTeori dan Terapan, Volume 15, No. 3, 2022
• The Effects of Perceived Risks and Perceived Values on Online Purchase Intention: Evidence from Young Consumers in Indonesia
  Jurnal Ekonomi Kuantitatif Terapan, [S.l.], p. 241-270, aug. 2022
• Customers’ continuance usage of mobile payment during the COVID-19 pandemic
  Spanish Journal of Marketing – ESIC, Vol. 26 No. 3, pp. 345-362
• The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context
  International Journal of Electronic Commerce Studies, Vol.13, No.3, pp.68-98, 2022
• Faktor-Faktor yang memengaruhi nilai pelanggan dan pengaruhnya terhadap loyalitas pelanggan dalam berbelanja produk elektronik secara online
  Jurnal Mebis Vol 7 No 1 (2022): Juli 2022
• Exploring factors impacting students’ motivation to learn using face-to-face, online, and hybrid learning
  Quality Assurance in Education, 23 August 2022
• What approach and avoidance factors drive Gen-Z consumers to buy bubble tea? An exploratory study
  Young Consumers, December 2021
• Faktor-faktor yang Mempengaruhi Kepuasan dan Loyalitas Pelanggan di Restoran selama Pandemik Covid-19
  Jurnal Akuntansi, Ekonomi, dan Manajemen Bisnis – Juli 2021
• Factors Affecting Consumers’Intention to Purchase Environmentally Friendly Products: Recycle Furniture
  Jurnal Riset Bisnis Vol 5(1) (Oktober 2021)
• Impacts of the COVID-19 pandemic on airline passengers’ recovery satisfaction: An experimental study
  Transportation Research Interdisciplinary Perspectives Vol. 12, Dec 2021 ; Elsevier Publishing
• The effects of perceived quality differences between the traditional classroom and online distance learning on student satisfaction: evidence from COVID-19 pandemic in Indonesia
  Quality Assurance in Education, June 2021
• Pengaruh Celebrity Endorsement terhadap Sikap Pelanggan Akan Merek dan Intensi Pembelian Pada Suatu Produk Kosmetik Rintisan
  Kajian Branding Indonesia (KBI), Vol. 1, No. 1 (2019)
• Analisa Dampak Keterlibatan Pengunjung terhadap Perilaku Intensi Melalui Memorable Tourism Experience (Studi Empiris: Museum Bank Indonesia)
  Kajian Branding Indonesia (KBI), Vol. 1, No. 1 (2019)
• Pengaruh Keadilan Distributif, Keadilan Prosedural, Keadilan Interaksional terhadap Kepuasan Konsumen, WOM Positif, WOM Negatif dan Niat Membeli Ulang Konsumen
  Kajian Branding Indonesia (KBI), Vol. 1, No. 1 (2019)
• Human Resource Scorecard (HRSC) and Objective Matrix as Performance Measurement and Performance Booster Method to Optimize Production Performance
  International Journal of Multicultural and Multireligious Understanding (IJMMU), Vol 6, No 6 (2019)

• “Aplikasi Praktis Riset Pemasaran” (Cetakan ke-2, Gramedia Pustaka Utama)

• “63 Kasus Pemasaran Terkini” (Cetakan ke-2, Elexmedia)

• “Rahasia Sukses Toko Tionghoa” (Cetakan ke-5, Gramedia Pustaka Utama)

• “Riset Sumber Daya Manusia” (Cetakan ke-5, Gramedia Pustaka Utama)

Conference, Talks, Speaking, Engagements, and Profesional Experience:

• As a Speaker Seminar “Marketing for Everyone” (Hotel Grand Flora, Kemang, 2009)
• As a Speaker Seminar “Beyound of Marketing Management” (Bogor, 2010)
• As a Speaker Seminar “Organizational Climate Index Measurement” (Jakarta, 2010)