{"id":13235,"date":"2020-03-13T14:35:00","date_gmt":"2020-03-13T14:35:00","guid":{"rendered":"https:\/\/www.ceritaprasmul.com\/?p=13235"},"modified":"2020-03-13T03:28:00","modified_gmt":"2020-03-13T03:28:00","slug":"agar-merek-indonesia-tak-kalah-bersaing-dengan-produk-made-in-the-usa","status":"publish","type":"post","link":"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/agar-merek-indonesia-tak-kalah-bersaing-dengan-produk-made-in-the-usa\/","title":{"rendered":"Agar Merek Indonesia Tak Kalah Bersaing Dengan Produk &#8216;Made in the USA&#8217;"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Pada Jumat (06\/03) lalu, Universitas Prasetiya Mulya sukses menyelenggarakan Inspiring Business Talk yang bertempat di @America, Jakarta. Dalam acara ini, Bapak Krishnamurti Muniardi (Faculty Member &amp; MM Coordinator di Universitas Prasetiya Mulya) dan Bapak Muhammad Idham Rizki (Brand Development Manager di Johnson &amp; Johnson) berbagi mengenai strategi pemasaran berbagai merek besar Amerika dalam mempenetrasi pasar internasional.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Amerika Serikat &amp; Country of Origin<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sudah menjadi rahasia umum bahwa <\/span><i><span style=\"font-weight: 400;\">country of origin<\/span><\/i><span style=\"font-weight: 400;\"> (COO) mempengaruhi keputusan pembelian konsumen. Jika sebuah negara dipercaya sebagai produsen barang berkualitas&#8211; berperforma baik dengan durabilitas yang tinggi, konsumen tidak akan ragu membayar harga yang mahal untuk mendapatkannya<\/span><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMR-03-2015-0073\/full\/html#loginreload\"><span style=\"font-weight: 400;\">1<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n<div id='gallery-1' class='gallery galleryid-13235 gallery-columns-4 gallery-size-gridlove-single'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"989\" src=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-740x989.jpg\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"\" srcset=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-740x989.jpg 740w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-225x300.jpg 225w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-766x1024.jpg 766w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-768x1026.jpg 768w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-370x494.jpg 370w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-270x361.jpg 270w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573-570x762.jpg 570w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7851-scaled-e1584068314573.jpg 1068w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"987\" src=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-740x987.jpg\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"\" srcset=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-740x987.jpg 740w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-225x300.jpg 225w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-767x1024.jpg 767w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-768x1025.jpg 768w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-1151x1536.jpg 1151w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-370x494.jpg 370w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-270x360.jpg 270w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373-570x761.jpg 570w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7848-scaled-e1584068216373.jpg 1280w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"987\" src=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-740x987.jpg\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"\" srcset=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-740x987.jpg 740w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-225x300.jpg 225w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-767x1024.jpg 767w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-768x1025.jpg 768w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-1151x1536.jpg 1151w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-370x494.jpg 370w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-270x360.jpg 270w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531-570x761.jpg 570w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7861-scaled-e1584068182531.jpg 1280w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"985\" src=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-740x985.jpg\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"\" srcset=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-740x985.jpg 740w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-225x300.jpg 225w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-769x1024.jpg 769w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-768x1022.jpg 768w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-370x492.jpg 370w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-270x359.jpg 270w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788-570x759.jpg 570w, https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/wp-content\/uploads\/2020\/03\/MG_7826-scaled-e1584068132788.jpg 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Selain kualitas, komponen lain seperti pemenuhan kebutuhan psikologis, keterikatan emosional, dan status sosial yang ditawarkan sebuah produk juga berpengaruh pada keputusan pembelian konsumen<\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2212567116000782\"><span style=\"font-weight: 400;\">2<\/span><\/a><span style=\"font-weight: 400;\">. Berbagai komponen itulah yang berhasil dipenuhi oleh Amerika Serikat dan membuat produk-produknya masuk dalam 10 besar indeks <\/span><a href=\"https:\/\/www.usnews.com\/news\/best-countries\/articles\/2019-01-23\/germany-sits-atop-the-best-countries-origin-index\"><i><span style=\"font-weight: 400;\">Best Countries Origin<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Yang Lebih Penting dari <\/b><b><i>Country of Origin<\/i><\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Barang yang diproduksi oleh negara-negara dengan indeks COO yang tinggi seperti Jerman, Jepang, Italia, Inggris, dan Prancis memang sudah memiliki ruang tersendiri dalam benak konsumen. Namun, bukan berarti produk asal Indonesia tidak mampu bersaing. Ada entitas lain yang peranannya lebih signifikan dibandingkan COO. Entitas itu disebut <\/span><i><span style=\"font-weight: 400;\">Brand Equity.<\/span><\/i><\/p>\n\n\n\n<p><b><i>Brand Equity<\/i><\/b><span style=\"font-weight: 400;\"> adalah valuasi sebuah merek yang didasarkan atas persepsi dan pengalaman konsumen. Semakin tinggi nilainya, konsumen akan semakin percaya bahwa <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda berkualitas dan mampu memenuhi <\/span><span style=\"font-weight: 400;\">kebutuhan mereka, baik secara fisik maupun psikologis.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ceritaprasmul.com\/wp-content\/uploads\/2020\/03\/MG_7829-1-1024x683.jpg\" alt=\"\" class=\"wp-image-13237\" width=\"512\" height=\"342\"\/><figcaption>&#8220;Jika Anda ingin dikenal sebagai A, lakukanlah A. Jika saya ingin dikenal sebagai laki-laki pengguna topi, saya tidak boleh melupakan topi saya.&#8221; &#8211; Bapak Krishnamurti<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cUntuk membicarakan <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">, kita harus berpikir lebih jauh dari sekedar produk dan fungsinya,\u201d jelas Bapak Krishnamurti Murniadi, PhD (Faculty Member dan MM Coordinator Universitas Prasetiya Mulya). \u201cSelain menjual produk, jual kisahnya. <\/span><span style=\"font-weight: 400;\">Pada produk pancake instan, misalnya. Jangan sekedar menjual rasa yang enak, Anda juga harus membuat konsumen merasa bahwa dirinya koki profesional.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Konsistensi Adalah Kuncinya<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Agar menjadi pilihan konsumen, Brand yang kuat adalah yang mampu menjaga konsistensi <\/span><i><span style=\"font-weight: 400;\">value <\/span><\/i><span style=\"font-weight: 400;\">dan kualitas produknya di berbagai saluran pemasaran, baik sekarang hingga masa mendatang.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ceritaprasmul.com\/wp-content\/uploads\/2020\/03\/tr-jy4t6SY9Ax0-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-13239\" width=\"512\" height=\"342\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cBayangkan jika anda harus memilih antara Starbucks dan warung kopi lokal di negara yang bahasanya benar-benar asing. Mana yang Anda pilih?\u201d Tanya Pak Kris malam itu. Para audiens pun serempak menjawab Starbucks. \u201cKita memilih Starbucks karena kita sudah tahu apa yang akan kita dapatkan dari mereka. Kita sudah paham dengan menu dan rasa kopinya, serta sudah tahu bagaimana kebersihan toilet dan kecepatan internetnya.\u201d<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ceritaprasmul.com\/wp-content\/uploads\/2020\/03\/MG_7845-1024x683.jpg\" alt=\"\" class=\"wp-image-13240\" width=\"512\" height=\"342\"\/><figcaption>Bapak Idham merupakan alumni MM Reguler Universitas Prasetiya Mulya<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Selain dari segi penyampaian <\/span><i><span style=\"font-weight: 400;\">value, <\/span><\/i><span style=\"font-weight: 400;\">konsistensi pun harus dijaga dari segi persediaan produk. \u201cContohnya di Johnson &amp; Johnson. <\/span><i><span style=\"font-weight: 400;\">Value<\/span><\/i><span style=\"font-weight: 400;\"> kami adalah \u2018semua orang berhak mendapatkan kesehatan\u2019. Namun ketika konsumen datang ke supermarket, ternyata produk kami sulit didapatkan. Disini sudah terlihat inkonsistensi,\u201d Jelas Pak Idham. \u201cMakanya, selain memastikan harga dan saluran penjualan kita sudah tepat, pastikan juga kita memiliki kapasitas untuk memenuhi permintaan konsumen agar penjualan tidak berhenti di tengah jalan.\u201d<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-gridlove-highlight-bg-background-color has-gridlove-highlight-bg-color\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">IB Talk merupakan kegiatan berbagi ilmu yang dilangsungkan oleh Universitas Prasetiya Mulya. Berkolaborasi dengan berbagai perusahaan dan korporasi, IB Talk menjadi salah satu platform bagi para praktisi dan akademisi untuk <\/span><i><span style=\"font-weight: 400;\">giveback <\/span><\/i><span style=\"font-weight: 400;\">kepada masyarakat umum.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Kami mengundang Anda menjadi kolaborator pada acara selanjutnya. Untuk diskusi lebih lanjut, silahkan menghubungi MCR Prasetiya Mulya via telepon: 021-304-50-500 (Ext: 2013) atau email:&nbsp; florentina.theresia@pmbs.ac.id.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Pada Jumat (06\/03) lalu, Universitas Prasetiya Mulya sukses menyelenggarakan Inspiring Business Talk yang bertempat di @America, Jakarta. Dalam acara ini, Bapak Krishnamurti Muniardi (Faculty Member &amp; MM Coordinator di Universitas Prasetiya Mulya) dan Bapak Muhammad Idham Rizki (Brand Development Manager di Johnson &amp; Johnson) berbagi mengenai strategi pemasaran berbagai merek besar Amerika dalam mempenetrasi pasar&hellip;","protected":false},"author":5,"featured_media":13245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,2359],"tags":[3272,3271,3273,2887,1930],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agar Merek Indonesia Tak Kalah Bersaing Dengan Produk Amerika<\/title>\n<meta name=\"description\" content=\"Sudah menjadi rahasia umum bahwa country of origin (COO) mempengaruhi keputusan pembelian konsumen. 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