{"id":13618,"date":"2020-06-23T00:26:04","date_gmt":"2020-06-23T00:26:04","guid":{"rendered":"https:\/\/www.ceritaprasmul.com\/?p=13618"},"modified":"2020-06-23T00:26:12","modified_gmt":"2020-06-23T00:26:12","slug":"bangkitkan-bisnismu-usai-pandemi","status":"publish","type":"post","link":"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/bangkitkan-bisnismu-usai-pandemi\/","title":{"rendered":"Bangkitkan Bisnismu Usai Pandemi!"},"content":{"rendered":"\n

Empat bulan ke belakang, banyak <\/span>small-medium enterprise (SME) <\/span><\/i>dan <\/span>startup <\/span><\/i>di Indonesia mengaplikasikan <\/span>survival mode<\/span><\/i> agar usahanya dapat kembali melesat ketika pandemi COVID-19 telah berakhir. Sayangnya, mode bisnis ini tak akan bertahan, sebab tak seorang pun tahu kapan krisis ini akan berlalu. Bahkan, apa yang kita sebut \u201cnormal\u201d di masa pra-pandemi harus mengalami pendefinisian ulang. <\/span><\/p>\n\n\n\n

Dengan segala permasalahan yang dibawanya, all crises create winners and losers<\/em>. Lantas, apa yang harus dilakukan SME dan <\/span>startup <\/span><\/i>agar menjadi <\/span>champion <\/span><\/i>di era \u201cNew Normal\u201d?<\/span><\/p>\n\n\n\n

\u201cPebisnis harus <\/span>reinvent<\/span><\/i> pengetahuan bisnis mereka untuk memunculkan model bisnis yang baru,\u201d ujar Sandiaga Uno alias Bang Sandi dalam <\/span>webinar <\/span><\/i>bertajuk <\/span>Business Survival Kit: Let\u2019s Rebound Our Business! <\/b>pada Jumat (12\/06) lalu. \u201cLayaknya pertandingan basket, kalau jalan di kanan kita ditutup maka kita harus pintar <\/span>pivot<\/span><\/i> ke kiri.\u201d<\/span><\/p>\n\n\n\n

Be more data-driven<\/i><\/b><\/h2>\n\n\n\n

Usai pandemi, Bang Sandi menyebutkan bahwa SME dan <\/span>startup<\/span><\/i>, mau tidak mau, harus mengedepankan aspek kesehatan dan digitalisasi dalam setiap tahapan bisnis mulai dari pemesanan, pembayaran, produksi, hingga penyediaan barang. \u201cZaman sekarang data dan tren bisnis bisa kita dapatkan dengan mudah,\u201d ungkapnya. \u201cKita tinggal mengamati, meniru, dan memodifikasi tren yang ada sehingga kita memiliki model bisnis baru.\u201d <\/span><\/p>\n\n\n\n

\"\"
Menurut Bang Sandi, bisnis yang saat ini dibutuhkan masyarakat adalah \u00a0di bidang kesehatan, teleconferencing, course terbuka, biotech, legal, dan clear energy.<\/figcaption><\/figure>\n\n\n\n

Pernyataan Bang Sandi ini diamini oleh Jessica Wiyaka, Co-founder Dara Woman yang juga alumni S1 Bisnis Prasetiya Mulya. Meski mengaku sempat kebingungan menghadapi perubahan perilaku konsumen di awal pandemi, kini ia sudah berhasil menyesuaikan model bisnisnya. \u201cKami kini lebih <\/span>strict <\/span><\/i>dengan kondisi keuangan perusahaan dengan mengurangi <\/span>outcome<\/span><\/i> yang tidak kritikal,\u201d ungkapnya. \u201cKami juga mengeluarkan produk <\/span>loungewear<\/span><\/i> untuk mendukung wanita karir yang <\/span>work from home.\u201d<\/span><\/i><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Reimagining The Future<\/i><\/b><\/h2>\n\n\n\n

Memang benar keberlangsungan model bisnis baru sangat ditentukan kemampuan SME dan <\/span>startup<\/span><\/i> dalam membaca data dan tren perilaku konsumen. Namun, pengusaha juga harus memahami betul konsep bisnisnya sendiri– bagaimana persaingan industri, apa saja indikator kesuksesan bisnis, sekuat apa manajemen keuangan, dan lain sebagainya. <\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cKita harus juga memahami <\/span>macro environment<\/span><\/i> supaya dengan mudah <\/span>switching<\/span><\/i> dan modifikasi produk ketika ada problem,\u201d jelas Bapak Fathony Rahman, Dekan School of Business and Economics Universitas Prasetiya Mulya. \u201cKita perlu mempelajari sejarah untuk memahami <\/span>warning signs<\/span><\/i> dan skenario yang biasanya terjadi.\u201d<\/span><\/p>\n\n\n\n

Memahami dan memetakan kompleksitas model bisnis, menurut Pak Fathony, akan mempermudah pebisnis dalam menciptakan solusi dan <\/span>reimagining the future. <\/span><\/i>\u201cSelain mengasah imajinasi, memetakan variabel bisnis juga akan meningkatkan kreativitas Anda dalam menciptakan alternatif solusi,\u201d ungkapnya. \u201cKetika Anda memahami kompleksitas bisnis, Anda akan memiliki <\/span>guidance<\/span><\/i> untuk menghadapi setiap permasalahan.\u201d<\/span><\/p>\n\n\n\n

\n\n\n\n


Business Survival Kit: Let\u2019s Rebound Our Business! <\/b>Merupakan webinar persembahan Universitas Prasetiya Mulya yang bertujuan untuk berbagi inspirasi bisnis bagi publik. Acara yang berlangsung lewat Zoom dan Youtube Streaming pada Jumat (12\/06) lalu ini dimoderatori oleh Ibu Peni Zulandari selaku <\/span>faculty member<\/span><\/i> Universitas Prasetiya Mulya. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Empat bulan ke belakang, banyak small-medium enterprise (SME) dan startup di Indonesia mengaplikasikan survival mode agar usahanya dapat kembali melesat ketika pandemi COVID-19 telah berakhir. Sayangnya, mode bisnis ini tak akan bertahan, sebab tak seorang pun tahu kapan krisis ini akan berlalu. Bahkan, apa yang kita sebut \u201cnormal\u201d di masa pra-pandemi harus mengalami pendefinisian ulang. …","protected":false},"author":5,"featured_media":13623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2359],"tags":[3315,3316,3313,3314],"acf":[],"yoast_head":"\nKiat Bangkitkan Bisnis Usai Pandemi dari Sandiaga Uno<\/title>\n<meta name=\"description\" content=\"All crises create winners and losers. 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