{"id":2637,"date":"2015-08-05T06:31:16","date_gmt":"2015-08-05T06:31:16","guid":{"rendered":"http:\/\/www.ceritaprasmul.com\/?p=2637"},"modified":"2015-08-20T06:37:23","modified_gmt":"2015-08-20T06:37:23","slug":"s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan","status":"publish","type":"post","link":"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/","title":{"rendered":"S1 Prasetiya Mulya Adakan Professional Gathering & Buat Deklarasi Bersama Perusahaan"},"content":{"rendered":"

Sebagai upaya untuk menjalin networking dengan para professional dan menggalang kolaborasi untuk memajukan generasi muda Indonesia, S1 Prasetiya Mulya mengadakan Professional Gathering<\/i> di Rumah Maroko, Jakarta pada tanggal 4 Agustus 2015.<\/p>\n

\"DSC_0573\"<\/a><\/p>\n

Professional Gathering yang dihadiri sekitar 76 profesional berlevel top management<\/i> ini ditindaklanjuti lewat \u00a0seremoni kolaborasi antara S1 Prasetiya Mulya dengan 6 perusahaan lewat deklarasi “Membangun Generasi Muda Indonesia”. Enam perusahaan yang berpartisipasi , antara lain : Unilever Indonesia, Wellcomm Shop, Garuda Indonesia, Pendekar Bodoh, Dayin Mitra, dan Sinar Mas Land. Satu dukungan lagi didapatkan dari sebuah lembaga yakni Asosiasi Manajemen Indonesia (AMA Indonesia).<\/p>\n

\"DSC_0601\"<\/a><\/p>\n

\u00a0Adapun deklarasi \u201cMembangun Generasi Muda Indonesia\u201d mengusung pesan :<\/p>\n

\u201cDemi kemajuan bangsa Indonesia di masa mendatang, semua pihak perlu mendukung kemajuan generasi muda Indonesia, maka kami sepakat untuk saling bekerjasama dengan pemangku kepentingan terkait lainnya, dalm lingkup bidang pendidikan secara umum untuk menunjang pengembangan dan kemajuan generasi muda Indonesia\u201d. <\/i><\/p>\n

Pada acara tersebut, para profesional juga mendapatkan wawasan bisnis lewat\u00a0workshop entrepreneurship<\/i> bersama Prof. Agus W. Soehadi. Guru besar Marketing Prasetiya Mulya ini mengangkat tema “experiential marketing\u201d yang erat kaitannya dengan perubahan perilaku konsumen generasi muda Indonesia dan pengaruhnya dalam memberikan kontribusi bagi bisnis.<\/p>\n

\"DSC_0575\"<\/a><\/p>\n

Menurut Prof. Agus, populasi Indonesia kini masuk sebagai sebuah generasi muda terbesar di dunia. Beberapa karakteristiknya, antara lain : aktif, ingin dibicarakan orang lain, dan generasi sharing<\/i>. Generasi muda – khususnya generasi university graduates<\/i>\u00a0-merepresentasikan karakter muda, ambisius, urban, digital dan modern.<\/p>\n

Strategi experiential marketing<\/i> bisa diterapkan oleh perusahaan dengan berfokus pada partisipasi dan perilaku konsumen. Untuk perancangannya, Agus menambahkan perguruan tinggi dan perusahaan bisa berkolaborasi dalam experiential marketing. Agus mencontohkan \u00a0sebuah case<\/em>\u00a0di mana perusahaan penerbangan KLM di Belanda bekerjasama dengan sebuah perguruan tinggi untuk proyek Meet & Seat<\/em>.<\/p>\n

Seusai workshop, para professional diajak untuk menyaksikan penandatangan deklarasi sebelum acara ditutup oleh Suherman Widjadja, M. Bus. Acc. Fin.<\/p>\n

\"DSC_0592\"<\/a><\/p>\n

Acara dilanjutkan dengan sesi gala dinner dan networking.<\/p>\n

\"DSC_0605\"<\/a><\/p>\n

\u201cAcara ini dirancang sebagai movement<\/i> untuk semua pihak di dunia usaha, agar sama-sama membangun generasi muda yang lebih berkualitas, terutama di bidang pendidikan. Ke depannya, saya harapkan bisa lebih banyak lagi yang tergerak melakukan hal serupa,\u201d imbuh Suherman Widjaja, selaku Pembantu Ketua Prodi S1 Marketing Prasetiya Mulya School of Business and Economics, disela-sela wawancara sore itu.<\/p>\n

Para perusahaan pun menyambut baik kerjasama ini. Salah satu testimoni positif datang dari perusahaan retail gadget dan aksesoris.<\/p>\n

\u201cKolaborasi kita pernah lakukan bersama mahasiswa S1 Prasetiya Mulya, seperti live project<\/i> untuk meningkatkan keaktifan member WMC dan membuat video product terbaru Wellcomm yaitu \u2018SoundPlus\u2019, berhasil memberikan ide-ide segar untuk di implementasi,\u201d ujar Andre Johan, Executive Director PT Wellcomm Ritelindo Pratama.<\/p>\n","protected":false},"excerpt":{"rendered":"Sebagai upaya untuk menjalin networking dengan para professional dan menggalang kolaborasi untuk memajukan generasi muda Indonesia, S1 Prasetiya Mulya mengadakan Professional Gathering di Rumah Maroko, Jakarta pada tanggal 4 Agustus 2015. Professional Gathering yang dihadiri sekitar 76 profesional berlevel top management ini ditindaklanjuti lewat \u00a0seremoni kolaborasi antara S1 Prasetiya Mulya dengan 6 perusahaan lewat deklarasi…","protected":false},"author":1,"featured_media":2641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,279],"tags":[1810,1807,1803,1808,1802,1806,657,1801,1809,688,1804,873,1805],"acf":[],"yoast_head":"\nS1 Prasetiya Mulya Adakan Professional Gathering & Buat Deklarasi Bersama Perusahaan - Cerita Prasmul<\/title>\n<meta name=\"description\" content=\"Jalin networking dengan para professional dan menggalang kolaborasi dengan perusahaan, S1 Prasetiya Mulya adakan Professional Gathering\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/#\/schema\/person\/5b0f04d29875825879d03c77ed116d86\"},\"headline\":\"S1 Prasetiya Mulya Adakan Professional Gathering & Buat Deklarasi Bersama Perusahaan\",\"datePublished\":\"2015-08-05T06:31:16+00:00\",\"dateModified\":\"2015-08-20T06:37:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/\"},\"wordCount\":421,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/#organization\"},\"keywords\":[\"agus soehadi\",\"asosiasi manajemen Indonesia\",\"dayin mitra\",\"experiential marketing\",\"networking\",\"pendekar bodoh\",\"perusahaan\",\"professional gathering\",\"rumah maroko\",\"s1 prasetiya mulya\",\"sinarmas land\",\"unilever indonesia\",\"wellcomm shop\"],\"articleSection\":[\"Events\",\"Prasmulyan Story\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/\",\"url\":\"https:\/\/prasetiyamulya.ac.id\/ceritaprasmul\/s1-prasetiya-mulya-adakan-professional-gathering-buat-deklarasi-bersama-perusahaan\/\",\"name\":\"S1 Prasetiya Mulya Adakan Professional Gathering & Buat Deklarasi Bersama Perusahaan - 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