Dr. rer. pol. Christiana Yosevina

Christiana Yosevina adalah Dosen Fakultas Universitas Prasetiya Mulya yang fokus mengajar mata kuliah pemasaran antara lain Consource Behavior, Marketing Strategy, Experiential Marketing, Marketing Management, Selling in Business, Brand Management, dan Trade Marketing. Beliau juga pernah mendapatkan penghargaan Pemegang Stipendium Deutscher Akademischer Austauschdients (DAAD) dan Lulusan Terbaik Program Magister di Universitas Diponegoro, Indonesia.

Dengan pengalamannya di dunia marketing, tentu dia mampu mengajar dan membimbing mahasiswa dengan sangat baik. Ia juga telah membuat beberapa jurnal penelitian dan dua di antaranya adalah jurnal kelas internasional berjudul “Konteks budaya dalam kegiatan mulut ke mulut: Bagaimana konsumen menanggapi insentif moneter dalam WOM” dan “Bagaimana konsumen menanggapi insentif dari mulut ke mulut: Sebuah pemeriksaan lintas gender, Jurnal Pemasaran Australasia (AMJ).

Intellectual Contributions

Academic Activities

Research Interest: Consumer Behavior, Experimental Study, Consumer Behavior in Tourism Context, Social Network Analysis, Word-of-Mouth, Structural Equation Model, Partial Lease Square

Published Writings:

A Competitive Advantage Model for Indonesia’s Sustainable Tourism Destinations from Supply and Demand Side Perspectives
Sustainability. 2022; 14(24):16398. Author: Henky Lesmana, other authors: Sugiarto Sugiarto, Christiana Yosevina, Handyanto Widjojo
Storytelling in the communication of dark tourism
Consumer Behavior in Tourism and Hospitality, Feb 2022. Author: Christiana Tercia, other authors: Thorsten Teichert, Dini Anggraeni Sirad, Krishnamurti Murniadi
Adopting the Enhanced Crafting Strategy to Predict Hotel Resilience
QualityAccess to Success, Vol. 24, No. 192/January 2023.
Mask wearing as a prosocial consumption behavior during the COVID-19 pandemic: an application of the theory of reasoned action
Journal of Marketing Management Volume 37, 2021, No. 17-18. Author:
Claire-Lise Ackermann, other authors: Thorsten Teichert, Christiana Tercia &Rohit Trivedid
The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence
International Research Journal of Business Studies, Vol 14, No 2 (2021). Author: Arthur Tunggul Siahaan, other authors: Eko Suhartanto, Christiana Tercia
Implicit Cognitions in the Experience Economy: Assessing traveler’s implicit attitudes toward (social) travel experiences.
Journal of Marketing Trends, Vol. 7, No. 2 (June 2021). Author: Christiana Yosevina, other authors: Thorsten Teichert, Dini Siraj
Pengaruh Advertising Framing dan Character Type Konten Employer Branding terhadap Intention to Apply
Vol 2 No 1 (2020): Kajian Branding Indonesia. Author: Nitolonia Fernando Lifao Waruwu, other authors: Natalie Amelia Lieputra, Christiana Yosevina, Krishnamurti Murniardi
To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouthy
International Research Journal of Business Studies | vol. XIII no. 02 (August – November 2020). Author: Christiana Yosevina, other authors: Thorsten Teichert
Does Tie-Strength Matter in The Recommendation of Consumer? How Receivers Respond to Incentivized Word-Of-Mouth
Journal Of Marketing Trends January 2016 Vol. 3 Number 1 pp: 37. Authors: Christiana Yosevina, other authors: Thorsten Teichert
Conveying pre-visit experiences through travel advertisements and their effects on destination decisions
Journal of Destination Marketing & Management. Elsevier Publisher. Author: Christiana Yosevina Ratna Tercia, other authors: Thorsten Teichert, Dini Anggraeni Sirad, Agus W. Soehadi.
Cultural context in word-of-mouth activity: How consumers respond to monetary incentives in WOM
Asia Pacific Journal of Marketing and Logistics (2016). Vol 28 Issue 5, pp: 827-840. Emerald Group Publishing Limited. Author: Christiana Yosevina Tercia, Other author: Thorsten Teichert.
How consumers respond to incentivized word-of-mouth: An Examination across gender
Australasia Marketing Journal (AMJ) (2017). Vol 25 Issue 1, pp: 46-56. Elsevier. Author: Christiana Yosevina Tercia, other authors: Thorsten Teichert.
Conveying Pre-Visit Experiences by Travel Advertisements and Its Effects on Destination Decisions.
Journal of Destination Marketing and Management. Elsevier. Author: Christiana Yosevina Ratna, other authors: Thorsten Teichert, Dini Sirad, Agus Soehadi.
Are You an Impulse Buyer?
Forum Management Prasetiya Mulya (2008). Vol. II No. 5, pp: 61 – 68. Universitas Prasetiya Mulya. Author: Christiana Tercia.
What and How about Corporate Blog
Forum Management Prasetiya Mulya (2009). Vol III No. 9, pp: 55 – 70. Universitas Prasetiya Mulya. Author: Christiana Tercia.
The impacts of Salesforce entrepreneurial attitude and customer orientation on the sales force performance
Manajemen Usahawan Indonesia (2008). Vol XXXVII No. 4, pp: 38 – 49. Universitas Prasetiya Mulya. Author: Christiana Tercia.
To Whom should I send it – The Role of incentive and Tie Strength
16th International Marketing Trends Conference in Madrid on January 26th – 28th 2017. Tercia, Ch., Teicher T., 2016.

Awards:

Deutscher Akademischer Austauschdients (DAAD) Stipendium Holder, German Academic Exchange
The Best Graduate inMaster Degree Progra m, Diponegoro University, Indonesia

Conference, Talks, Speaking, and Engagements:

Participant: Workshop Entrepreneurship di Babson College USA, 2018
Participant: MIT Sloan –Sasin Action Learning Conference di Sasin Thailand, 2018
Participant: Workshop Event Education di Xiamen China, 2017
Participant: Eduniversal World Convention, Perth Australia, 2016
Research Working Paper: Communication Intensity based on Tie-Strength.
Participant: Workshop Research and Academic Writing Colloquium 2015 (UI)
Research Working Paper: Social Effect as Predetermine of Consumer Engagement in Incentivized WOM.