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Lenny Sunaryo, Ph.D.

Universitas Prasetiya Mulya > Sekolah Bisnis dan Ekonomi > Lenny Sunaryo, Ph.D.

Lenny Sunaryo, Ph.D.

Ibu Lenny Sunaryo menerima gelar Sarjana dari Universitas Concordia, Kanada, gelar Master dari Prasetiya Mulya School of Business and Economics dan gelar Master of Commerce serta gelar Ph.D dari University of Otago, Selandia Baru. Ibu Sunaryo telah menulis banyak makalah konferensi dengan fokus pada praktik bisnis Cina dan studi organisasi Asia serta budaya.

Intellectual Contributions
Professional Experience
Academic Activity
  • Research Interest: –
  • Publish Writings:
  • Phronesis Based Research Paradigm For A Study Dealing With Social Complexity And Unpredictable. Conference paper presented at Pan-Pacific Conference XXVII on managing and competing in the new world economic Order (2010). The University of Nebraska- Lincoln, USA – Bandung Institute of Technology. Author: Lenny Sunaryo.
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  • Creating Socially Responsible Business Leaders In A Country With High Diversity And Complexity. 2nd International Conference on Management, Leadership, and Governance (ICMLG) (2014). Babson college wellesley, USA. Author: Lenny Sunaryo.
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  • Complex Adaptive Systems And Self-organizing Systems For Studying Complexity In Social Phenomena. Conference Paper Presented At The 9th Biennial Conference Of the Asian Association Of Social Psychology (2011). AASD, Kunming, China. Author: Lenny Sunaryo.
  • Strategi Dalam Ketidakpastian. Kontan Edisi 8 2012.
  • Merajut Rantai Kepedulian Sosial. Kontan Edisi 8 2013.
  • Agar Sang Penerus Menjadi Pebisnis Sejati. SWA vol. XXIX 2013.
  • Employer Branding buat Gen “Nunduk”. Kontan 2013.
  • Pemimpin Adaptif Dalam Organisasi. Kontan Edisi 12 2012.
  • Konektivitas Dan Ketergantungan Mempercepat Dan Memperluas Pembangunan Ekonomi Indonesia. BUMN Track No. 62 2012.
  • Dibalik sukses China. Forum Management Prasetiya Mulya 2010.
  • Chinese Family Secret. Keuletan Tiada Henti Menghadapi Multisituasi. Forum Management Prasetiya Mulya 2010.
  • Cluster Town Di Industri China. Kontan Edisi 5 2011.
  • Akreditasi AACSB Mengangkat Prasetiya Mulya Ke Kancah Global. SWA 2011.
  • The Power of Brand Aura: Discover Your Brand Believers. Prasetiya Mulya Publishing 2014.
  • “Strategi Kolaborasi Wisata dalam Peningkatan Keunggulan Destinasi Wisata” Forum Manajemen Indonesia, Oktober 2013.
  • Marketing Strategy Series: Consumunity Marketing: Strategi Pemasaran Berbasis Komunitas. Prasetiya Mulya Publishing. 2013.
  • “Membangun Aura Sebuah Brand”, Kontan Edisi 11-17 Februari 2013
  • “Strategi Co-Creation Perusahaan-Komunitas”, Majalah SWA Edisi 3 Februari 2013
  • Marketing Strategy Series: A Value Creation Approach, Prasetiya Mulya Publishing 2012.
  • “Marketing Sebagai Panggung Permainan”, Forum Manajemen Prasetiya Mulya, Edisi Desember 2012.
  • “Era Pemasaran Kotler Berakhir” Kontan Edisi 16, 16-23 Januari 2012
  • Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author), Prasetiya Mulya Publishing 2011.
  • “Partisipasi Konsumen” Kontan. Edisi 4 – 10 Juli. No. 41. – XV. 2011
  • EDC Prasetiya Mulya on Entrepreneurship Education. Seri Kewirausahaan 1. Prasetiya Mulya Publishing. 2011
  • “The New Business Model Strategy: Berbisnis dari Komunitas Konsumen”, Forum Manajemen Prasetiya Mulya, XXIV (06), Nov-Des 2010
  • “Doing Good is a Good Business”, Majalah SWA 10/XXVI/ 12-1 5 Mei, 2010.
  • “Communomics: Ekonomi Berbasis Komunitas”, Forum Manajemen Prasetiya Mulya, XXIV (02), Maret-April 2010, 112-117.
  • “Konsumunitas Mendorong Consumer Generated Brand Content”, Majalah Mix, 11 (VI) November 2009, 69-70.
  • “Siapkah Perusahaan Berbagi Dengan Komunitas?” SWA 24/XXV, November 2009, 38-39.
  • The Community Theory: Contribution of Consumer Community to Producer”, (Co-Author) AM Conference Proceedings, Abeerden, Scotland, 7-10 July 2008.
  • “Peran Perguruan Tinggi Dalam Mencetak Entrepreneur Terdidik:Kontributor Kebangkitan Ekonomi Bangsa” Majalah SWA, Mei 2008.
  • 2013 – Present
    Project Head Doctoral Program Prasetiya Mulya
  • 2006 – Present
    National Team Leader GEM Indonesia – Global Entrepreneurship Monitor (GEM)
    Vice Chairman – Indonesia Training & Courses Assembly (HIPKI)
  • 2004 – Present
    Academic Position Professor of Marketing Prasetiya Mulya Business School
  • 2002 – Present
    Majalah SWA, Mix, Marketing, Cakram, Prospektif, Expert Opinion
    Journal of Management Prasetiya Mulya. Member of Editorial Board
    Journal of Marketing Science, Universitas Diponegoro, Member of Editorial Board
  • 1990 – Present
    Faculty Member in Marketing Department

Conferences, talk, speaker:

  • Speaker – Festival dan Expo Produk UMKM Malang, Januari 2018
  • Judges – Marketing Awards 2018, Juli 2018
  • National Council – IMSA, Universitas Indonesia
  • Chief Editor – Asian Journal of Entrepreneurship and Family Business
  • Writer – Community-Based Entrepreneurship: A Community Development Model to Boost Entrepreneurial Commitment in Rural micro Enterprises, Juni 2018
  • Judges – BUMN Branding & Marketing Award, November & Desember 2017
  • Judges – Property Innovation Award 2017, September 2017
  • Pernyaji – Orasi Ilmiah Wisuda Universitas Pancasila, Mei 2017
  • Speaker – Seminar Nasional “Pembaruan Pendidikan Tinggi Indonesia”, Maret 2017
  • Writer – Buku “Dare to Deam Big”, Maret 2017
  • Reviewer – The 10th Conference on Business and Management Research (ICBMR), Juni 2016
  • Reviewer – The role of social influence and brand identity in building consumer-brand relationships in emerging marketing, ANZMAC 2016 Conference
  • Guest Reviewer – Gajah Mada International Journal of Business, November 2016
  • Chief of Research – “How Pre-visit Experience Influences Person’s Intention to Visit a Tourism Destination”, September 2016
  • Penyaji – The New Strategic Brand Engagement: How to Grab Emotional & Experience of Customers in Digital Era, Indonesia Brand Summit 2016. 29 Maret 2016. Hotel Mulia Jakarta
  • Judges – Marketing Award, Jakarta, 20 Juli 2016
  • Penyaji – Orasi Ilmiah Wisuda ke-49, Universitas Indraprasta PGRI, Jakarta, 21 Mei 2016
  • Judges – Penghargaan Primaniyarta 2016, Kementerian Perdagangan, September 2016
  • Speaker – Seminar Nasional Jurusan Manajemen, STIE Bina Bangsa, November 2016
  • Pemakalah – Seminar Nasional dan Call for Papers “Strategi Pembelajaran Kewirausahaan Untuk Membentuk Wirausaha Tangguh dan Berdaya Saing Tinggi”, Fakultas Ekonomi Universitas Negeri Malang, 3 – 4 Mei 2016
  • Pemakalah – Segmentation of The Tourism market for Jakarta: Classification of Foreign Visitors’ Lifestyle Typologies, Elsevier, Maret 2016
  • Advisor – Pendidik Kewirausahaan Indonesia, Februari 2016
  • Speaker of “Japanese Waste-to-Green Product Technologies” (2016)
  • Moderator of Seminar “1st Human Capital and Strategy International Conference-Reframing The Role of Human Capital in Facing The Global 2025” (2016)
  • As Reviewer in “Management Journal” (2016)
  • Moderator of the Seminar “Digitizing Business: Setting the Stage for Generation Z” (2015)
  • Speaker of “The Association of Asia Pacific Business Schools” Academic Conference (2015)
  • As a Participant in “Office Space Management for Facilities Management” (2015)
  • Moderator of Seminar “Global Innovation and Entrepreneurship: Building Key Capabilities for Emerging Economies”, Jakarta (2014)
  • As a Participant in “High-Performance Facility Operation and Maintenance” (2014)
  • Moderator of “The 8th Doctoral Journey in Management”, University of Indonesia (2013)
  • Moderator of National Seminar “Strategi Global BUMN: Kajian BUMN Wilayah Asia, Hotel Borobudur Jakarta” (2013)
  • Performance assessment in higher education (2013)
  • As a Participant in “overseeing facilities project” (2013)
  • As a Participant in “Designing Facilities Operations” (2013)
  • As a Participant in “Managing Facilities Strategies” (2013)
  • Speaker of “The 6th International Conference on Business and Management Challenges toward ASEAN Economic Community (2011)
  • Caring humility achieving integrity course. (2011)
  • Chief AACB International Accreditation Workshop (2010)