The Story of Yoshel Ramlie: Starting a Successful Business from Zero
Curiosity is a crucial element in starting a business. Yoshel, who has always had a desire to embrace new things, decided to initiate a business when he was in college. His first clothing line business, Cigem Creative, started small. “Initially, what I did was only receive orders and directed those to already established vendors.”
Gradually, his business was expanding, so he decided to collaborate with a colleague, who also had graduated from Prasmul. In addition to his earlier clothing line business, Yoshel created a shirt printing business with a local tourism theme, called Yori Studio. The business, which is currently located in M Bloc Space, allows customers to directly and personally experience screen printing.
Not stopping there, Yoshel developed another business. With two of his high school friends, he created SOD Group, an event planner that has been trusted to organize many festivals in the Surabaya and Semarang areas. Yoshel’s decision to collaborate with his two friends, who are highly business-intuitive people, was a daring move. “I believe big rewards come with big risks. I do think that the benefits outweigh the risky moves I took. Besides that, there is a huge market potential. So, why not give it a try?”