A few years back, startup companies, or more commonly known as startups, have been continuously increasing in number. With the growing number of startup companies, it undoubtedly contributes to the job market expansion. According to data released by Startup Ranking, Indonesia ranks sixth worldwide, with a total of 2,492 startups as of May 10, 2023. With such a significant number, many students are planning to kickstart their careers in startups. This trend is supported by data from MIKTI, which, in its 2021 research, states that 49.5% of employees working in startup companies belong to Generation Z. Before embarking on a career with a startup company, students are required to understand the dynamics and culture within startup firms, as discussed below.
Startup Dynamics
In every company, including startups, there is an ever-changing dynamic environment. Unlike traditional companies, startups operate in an environment that can change rapidly. Therefore, individuals within these startups need to adapt quickly to these changes. Moreover, all employees working for startups are expected to make quick decisions. In today’s technological era, market conditions are subject to rapid changes. To thrive in this fast-paced environment, startup companies need to be agile and flexible, easily transitioning and adapting to the conditions compared to larger corporations.
Startup Culture
In addition to understanding the dynamics, students must also become familiar with the work culture prevalent in startup companies, which significantly differs from other companies. Firstly, startup companies often feature a flat organizational structure with minimal bureaucracy. This allows employees to communicate directly with the CEO or owner of the startup. Startups prioritize a collaborative environment, highly valuing input from employees.
Furthermore, startup culture revolves around limited resources, demanding that employees take on multiple responsibilities. Startup companies are also known for their relaxed dress code, in contrast to the formal attire required by many other corporations. Informal communication and a friendly work atmosphere are hallmarks of the startup work environment.
After comprehending the dynamics and culture in startups, students should gain knowledge and skills to adapt rapidly when entering a startup career. Furthermore, the academic institution should introduce various programs that support students in attaining success in the job market.
The best business school in Indonesia, Universitas Prasetiya Mulya, offers a range of programs like courses, seminars, and mentoring to ensure that students become better prepared to enter the job market. Below are some of the steps that students should take while still in university to compete effectively and adapt quickly in startup companies.
Ways to Compete and Adapt in Startup Companies
- Read Books
To better understand startups, students can read books that cover the topic. While there are many options, the recommended readings include “The Lean Startup” and “Zero to One.”
- Attend Courses or Webinars
Students can participate in courses, webinars, or other campus activities to enhance their knowledge and soft skills needed for working in startups. They can even consider studying abroad for the numerous benefits it offers, from personal development and improved foreign language skills to expanding their network and potential job opportunities abroad.
- Find a Mentor
Another approach students can take is to seek mentors within the campus community. These mentors can be professors or even alumni who have worked in startup companies. Choosing alumni who have experience in startups can provide comprehensive insights.
- Discover Inspiration
Inspiration can be found from various sources, including fellow students from the same major or even within the same campus. At Universitas Prasetiya Mulya, there are numerous student projects that serve as valuable learning experiences related to startup companies. These projects include innovative products like “Robustea,” a healthier coffee drink made from coffee fruit husks, which offers low caffeine content while increasing income for coffee farmers. Additionally, there is a digital waste bank created by STEM students, empowering communities, boosting the economy, and preserving the environment.
As Indonesia’s best private university, Prasetiya Mulya provides a school based on science, technology, engineering, and mathematics (STEM). The STEM school pioneers education and research in the STEMpreneur program through collaborative learning and various activities. The STEMpreneur program aims to develop products that have a direct impact on society at large.