S1 Branding - Universitas Prasetiya Mulya

S1 Branding Universitas Prasetiya Mulya

Management Study Program - Differentiate Your Business

Imagine a world without marketing or marketers. Imagine brand new or existing products without anyone being aware of their existances; they might as well not exist at all. Production is one thing while knowledge and access to a product is another thing. However, the demand of that product is the ultimate goal.

Branding, also known as marketing, is the heart of a business. Marketing is a process that drives production to consumption and the other way around. Have you ever wondered why some products are more in demand than others? Why do people have more interest in certain items instead of others? What would happen to productions without any demand from customers or potential customers? Branding is about managing values.

Key Fact & Figure

Type:Bachelor (S1)
Degree:Sarjana Manajemen (S.M.)
Duration:4 Year
Language:Indonesia
Location:BSD Campus
Mode of Study:Full Time

Key Fact & Figure

Type:
Bachelor (S1)

Degree:
Sarjana Manajemen (S.M.)

Duration:
4 Year

Language:
Indonesia

Location:
BSD Campus

Mode of Study:
Full Time

Why Study Branding

Learning Methods:

In-class learning
Living projects at a chosen company
Case study and group discussion
Marketing simulation
Guest lecture (professional marketers and business practitioners)
Internship
Real branding and sales activities
Seminars and workshops

These learning methods will produce undergraduates who are skillful in:
- Strategic thinking, creative, innovative, and realizing ideas
- Creating, operating, and evaluating brading strategies
- Communicating effectively, working individually and/or in group, and solving problems

Curriculum

Year 1

Semester 1
Consumer Behavior
Business Communication I
Business Mathematics
Introduction To Microeconomics
Introduction To Business And Management
Civics Education
Reading And Writing
Personal Development

Semester 2
Consumer Insight
Design Thinking
Introductory Statistics
Business Communication II
Microeconomics Ekonomi
Introductory Financial Accounting
Civilization Of Pluralism
Community Development I

Year 2

Semester 3
Introductory Managerial Accounting
Consumer Journey
Information & Communication Technology
Operation Management
Service Management
Introduction To Macroeconomics
Leadership

Semester 4
Financial Management
Sales Management
Channel Management
Human Resource Management
Marketing Management
Brand Management
Religious Studies

Year 3

Semester 5
Brand Analytics
Product Development And Service
Digital Marketing
Integrated Marketing Communication
Advertising
Public Relations
Service Marketing

Semester 6
Experiential Branding
Brand Activation
Marketing Research
Relationship Marketing
Community Development Project II
ELECTIVE 1

Year 4

Semester 7
Brand Strategy
Business Law And Ethics
Strategic Management
ELECTIVE 2
ELECTIVE 3
Pre Final Project – Advanced Research Method In Marketing or
Pre Final Project – Project Improvement

Semester 8
Final Project – Research or
Final Project – Project Improvement

Future Career

Brand Manager, Product Manager, Campaign Manager, Advertising Manager, Promotion Manager, Customer Relations Manager, Creative Branding/Marketing Consultant Marketing Professional, Marketing Research Specialist, Social Media Specialist, Digital Marketing Professional, PublicRelations Professional, Leisure/Lifestyle Marketing Professional, Corporate Communication Professional, Creativepreneur, etc.

FAQ

WHAT IS S1 BRANDING?

About managing the value of a product or brand, how to identify consumers or create a unique product, so that they become aware of, are interested in buying, and continue to use the product or brand.

WHAT ARE THE JOB OPPORTUNITIES FOR A BACHELOR OF S1 BRANDING?

Widely open to various industries, especially in the field of product and brand development, such as becoming a Brand Manager, Product Manager, Campaign Manager, Advertising Manager, Promotion Manager, Creative Branding/Marketing Consultant, Marketing Research Specialist, Social Media Specialist, Digital Marketing Professional, Creativepreneur , and others.

HOW LONG DOES IT TAKE TO COMPLETE THE BACHELOR OF ACCOUNTING PROGRAM?

4 (four) years

WHAT ARE THE ADVANTAGES OF THE BACHELOR OF S1 BRANDING PROGRAM AT UNIVERSITAS PRASETIYA MULYA?

● Balanced practice with theory, by carrying out real branding activities in the field
● There is a living project in the selected company
● Case studies with national to multinational companies
● Guest lecturers from professional practitioners and business people

WHAT DEGREE IS AWARDED TO GRADUATES OF THE BACHELOR OF S1 BRANDING PROGRAM?

S. M. (Bachelor of Management)

Faculty Member:

Herdy Jaya Prawiradi P, M.M
Krishnamurti Murniadi, B.A., M.A., Ph.D.
Dr. Prita Prasetya
Dr. Rudy Handoko
Dr. Suherman Widjaja, S.E., Mbus.Acc.Fin
Arief Budiman, M.I.Kom
Prof. Agus W Soehadi, Ph.D

Faculty Member:

Novi Amelia – Program Manager
B. Realino Yudianto, MIB
Dr.Rer.Pol Christiana Yosevina
Dr. Fathony Rahman, DBA
Dr. Handyanto Widjojo
Dr. Istijanto
Alavi Ali, M.A
Alexander Joseph Ibnu Wibowo, M. S. M
Herdy Jaya Prawiradi P, M.M
Krishnamurti Murniadi, B.A., M.A., Ph.D.
Dr. Prita Prasetya
Dr. Rudy Handoko
Dr. Suherman Widjaja, S.E., Mbus.Acc.Fin
Arief Budiman, M.I.Kom
Prof. Agus W Soehadi, Ph.D

S1 Branding students at Prasetiya Mulya are challenged to become successful marketers not only in identifying consumers or creating unique products, but also in grasping and communicating the subtle nuances through integration of branding activities–offline and and online–so consumers become aware, stay keen to buy, and want to repeat purchases.

Consult with Us

Learn about Prasmul lectures, life on campus, the ins and outs of majors and what you will learn during college. You can also get acquainted with learning support facilities and also get the opportunity to get a discount on entrance test fees.

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